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Project Mission

The goal is a thriving social media ecosystem that captures the energy inside Center Court, grows your audience month over month, and turns followers into members. The Skorys Social team is thrilled to present this proposal to partner with Center Court.

Phoenix's Premier Indoor Pickleball Club · Q2 2026

BELONG AT CENTER COURT.

Center Court is Phoenix's premier indoor pickleball club: a space where players of every level come to compete, improve, and build real community. From tournament-quality courts to expert coaching and packed leagues, this is where the game lives in Phoenix. The community is at Center Court. We're here to make sure the world knows it.

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What Makes Us Different

Built for brands
that want to
actually grow.

We don't do generic social media management. We show up, learn your community, and build a feed that people actually want to follow. As a club, you're not just marketing to the public: you're serving your existing members too. That means creating content they actually want to consume: highlights, event recaps, coaching tips, and community moments that keep them engaged and coming back. Below are the three pillars we'd focus on.

Brand Authority

We position Center Court as the undisputed social home of Phoenix pickleball. The club players tag, share, and recommend before they've even walked through the door.

Community Engagement

Real members, real courts, real moments. UGC* from league nights, clinic sessions, and tournament finishes. Curated, branded, and amplified into content that makes every follower feel like they need to be there.

*UGC (User-Generated Content): organic content created by your players and community: clips, photos, and posts that your audience makes themselves.

Membership Revenue

Every post is engineered to drive a specific action: follow, save, click, or book a court. We connect social presence directly to the membership funnel Center Court runs on.

Your Content Calendar

We save you time by handling the hardest part of content creation: the pre-planning and background work. We research high-performing content, make every strategic decision, and deliver a fully loaded 30-day calendar with examples ready to go. You review, approve, and execute. We film, produce, and edit 4 reels every month. Here is what an example calendar and piece of content looks like.

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Reel 1
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Static Post 1
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Static Post 2
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Story 1
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Reel 2
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Static Post 3
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Carousel 2
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Static Post 4
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Story 2
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Carousel 3
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Static Post 5
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Reel 3
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Story 3
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Static Post 7
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Reel 4
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Static Post 9
↑ Click the content
to see details
Reel
@centercourtpickleball
Top 5 pickleball celebrations 🎉 tag who you're doing this with 👇
Reel #5 Tuesday, April 29

Top 5 Pickleball
Celebrations

Purpose
Virality & Community Identity

Phoenix pickleball players see Center Court's energy and immediately want to be part of it. This format travels outside your existing audience: every share brings new eyes to Center Court. It's aspirational, shareable, and builds the brand every time it plays.

Concept

Countdown-style reel: the 5 funniest, most over-the-top ways to celebrate winning a point in pickleball. Think: the slow-mo fist pump, the full-court victory lap, the unnecessary backflip attempt. Punchy cuts, relatable reactions, ends with "Tag the friend you're doing this with" and @centercourtpickleball. Endlessly repeatable format.

364K

364,000 views. 39,000 likes. This format works.

This exact style of content is already proven in the pickleball space. We know how to build it, brand it for Center Court, and replicate the results.

Project Objectives

What we're here to do.

Five clear objectives. Every post, every caption maps back to at least one of these. No fluff. No vanity metrics.

1

Drive Membership Signups Through FOMO

Show real members competing, connecting, and thriving on Center Court's premium indoor courts. Make Phoenix pickleball players feel the pull to book their first session.

2

Establish Center Court as Phoenix's Premier Club

Own the "best indoor pickleball in Phoenix" position. The name players reference, tag, and recommend to every friend who wants to play.

3

Showcase the Courts, Community, and Energy

Highlight the tournament-quality surfaces, coaching sessions, league nights, and the people who make Center Court what it is. Show Phoenix what sets this club apart from everything else in the market.

4

Promote Events, Leagues, and Clinics

Drive registrations for open play, round-robins, seasonal leagues, and coaching clinics. Use Instagram as the primary awareness and sign-up engine for everything Center Court offers.

5

Build a Consistent, Recognizable Brand Identity

Every post, every Story, every Reel looks and sounds unmistakably Center Court: premium, welcoming, and community-proud.

Project Deliverables

You get everything below,
including the systems!

Six concrete deliverables built to seamlessly integrate with your team. These are the same processes we use in our own production pipeline to generate 50,000,000 views a month.

Deliverable 1

4-Hour Discovery & Intake Workshop

A structured 4-hour session to gather product goals, define brand positioning, and develop a detailed social targeting avatar. We outline audience interests, behaviors, and content preferences specific to Center Court' player base.

Brand Positioning Audience Avatar Content Preferences
Deliverable 2

Fully Custom Social Brand & Community Guide

A comprehensive brand guide defining Center Court's community story, belief system, language, rituals, member identity, and brand voice. The foundational framework for building recognition, loyalty, and long-term cultural relevance on social media.

Brand Voice Community Language Cultural Identity
Deliverable 3

Full Social Strategy Guide

A comprehensive written organic social media strategy outlining platform focus, posting cadence, member UGC collaboration direction, event promotion pathways, and measurable growth objectives. Built specifically around Center Court's membership and facility model.

Platform Focus Posting Cadence Growth Objectives
Deliverable 4

Content Bucket System & Tracking

A structured content bucket system categorizing repeatable high-performing formats: stat cards, bracket hype, UGC reposts, memes, tips carousels. Includes a tracking framework to monitor performance by category and optimize what's working.

Content Categories Performance Tracking Optimization Framework
Deliverable 5

4 Weekly Coaching Calls

60-minute weekly meetings to review results, identify growth opportunities, and deliver a written next-week execution checklist. Clear production and optimization priorities so the momentum never stalls.

Weekly Check-ins Results Review Execution Checklist
$2,750 Value: Included
Deliverable 6

4 Reels Fully Produced, Filmed & Edited Monthly: By The Skorys Social

Fully produced, filmed and edited. 4 Reels every month. Scripted, shot, cut, and captioned. Sketch formats, bracket hype, UGC compilations, player spotlights. You provide a short clip or concept and we do everything else.

Full Production 4 Reels Per Month Filming & Editing Included

Brands We've Worked With

Our Stats
8 Million+
Total Subscribers
Across Our Channels
50 Million+
Monthly Views
Generated
3 Billion+
Organic Views
Generated in Total
Engagement Fee

Everything included.
Priced to win.

What's included Monthly volume Market value
4 Reels: Fully produced, filmed & edited by The Skorys Social 4/mo $2,750
Monthly Content Calendar: Full 30-day plan 1/mo $3,000
Weekly Coaching Calls with The Skorys Social 4/mo $1,200
Influencer management and campaign packet: One time Month 1 $800
Monthly Performance Report & Strategy Review 1/mo $500
Brand & Community Guide (one-time onboarding) Delivered month 1 $2,000
Full Social Strategy Guide (one-time onboarding) Delivered month 1 $2,500
Total market value $12,750+/mo
Your engagement fee $5,000/mo
3-Month Commitment
$5,000
per month
Month-to-Month
$6,000
per month
Contact us to get started

Confidential · Prepared exclusively for Center Court · Q2 2026